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• Torres says ‘this is the top level’ after leaving Liverpool
• Striker reveals talks had been going on for 12 days

Fernando Torres last night claimed he had advanced his career by joining “one of the top-level clubs in the world” after finalising his British transfer record £50m move from Liverpool to Chelsea.

The Spain international signed a five-and-a-half-year contract at Stamford Bridge last night worth £175,000 a week and revealed that discussions had been going on between the clubs for almost two weeks.

“I’m so, so happy and so, so proud to be here, finally, after these 12 days of conversations,” said Torres on Chelsea TV. “But, at the end of the day, I can say I’m a Chelsea player and I’m really, really happy. This is the kind of team I like to play against because that motivates me, but it’s the kind of team I want to play for. It’s always very tough playing against Chelsea, it’s one of the biggest teams in Europe, always fighting for everything.

“So, after this, there are no more steps forward. This is the top level. The target for every footballer is to try and play at one of the top-level clubs in the world, and I can do it now. I have to be very, very happy as I am. The last three or four days have been very hard for me, especially after everything I have lived in Liverpool.

“But, as I said before, I can say I’m a Chelsea player now. I’m really happy and I’m sure I am doing one big step forward in my career joining a club like Chelsea. This is a great club, a real responsibility and everyone is expecting great things about me and I’m prepared and ready for the challenge.”

The Chelsea chairman, Bruce Buck, who also completed a £26.5m deal for Benfica’s David Luiz, said: “This is a very significant day for Chelsea, capturing one of the best players in the world with his peak years ahead of him. We have long admired the talents of a player who is a proven goalscorer in English football and Fernando’s arrival is a sign of our continuing high ambitions. I hope every Chelsea fan is as excited as I am with this news.”

Fernando TorresChelseaLiverpoolTransfer windowDominic Fifieldguardian.co.uk

Still upset about Fifa’s skulduggery in Zurich? Here are 10 reasons to leave it all behind you and cheer up

Bottom fallen out of your world? Oh come on, there’s more to life than four short weeks in the summer of 2018 – or four long weeks, as they will probably now be, in Russia. Football in England is far from broken. Not even Fifa can take all the fun out of it and, to prove it, here are 10 reasons to be cheerful.

1) Ian Holloway. Didn’t get a game yesterday due to the weather, but still managed a joke about the prehistoric air-blowing machine with which Blackpool were attempting to defrost their pitch. “It looks like something from a fairground, I was waiting for 10 minutes trying to get a hot dog,” he said. The Blackpool manager also cocked a snook at the current fashion for snoods. “I wouldn’t be seen dead in

Bill Shankly was wrong. This unimportant game is an insatiable monster. Financial collapse would get it back in perspective

There are things that matter. And then there are things one cares about. Sometimes the two coincide. In my own case the list of things that are both subjectively and objectively important includes family, a good education, and having a double-door American fridge with an ice-making machine.

On the other hand, there are also things that one cares about that do not ultimately matter as much as one sometimes imagines. This list includes things such as balsamic vinegar, foreign travel and the leadership of the Labour party. And then there are things that matter a lot, even though one does not care about them as much as one should – tackling the budget deficit, solving the Middle East problem and ironing my own shirts.

Finally, however, there are the things in the twilight zone about which one does not care and which don’t matter either. At the top of this list, for me, is every single reality TV show ever devised. But somewhere close behind comes the ownership of Liverpool FC, followed by England’s 2018 World Cup bid and, increasingly, by the precarious condition of English football in general.

Don’t get this wrong. I’m a northern boy. I like football as well as gravy. I enjoy going to football matches. I have a season ticket. I’m loyal both to my birthright and to my adopted teams. I watch a lot of football on TV. I always at least scan the football news. I can speak fluent football if required. It’s still the people’s game. It’s still the global game. Sometimes it is still the beautiful game.

But the truth is that English football has become an insatiable monster. And the truth is that we ought to face up to the fact, but have shied away from doing so. In the 1990s the culture bought the idea that we couldn’t have too much football, and that it didn’t matter how it was run as long as English football felt like the centre of the world. We lionised the players and thought lots more money in the game meant lots more satisfaction from it. Fatally, we also thought this was all really positive. In fact, football was too big. This wasn’t living the dream. It was living the deception.

The parallels with what was happening in the financial sector at the same time and for many of the same reasons are absolutely unmissable. In some ways the processes were not even parallel, they were one and the same. The owners, the sponsors, the merchandisers – increasingly even the mercenary players and coaches – were more interested in the money, then leveraging the money into more money, than in the game, never mind the fans or the clubs.

No one regulated. No one objected. No one thought strategically. Stopping it was too difficult and too unpopular. We took the line of least resistance. Even the supporters, never great strategists, were more interested in today than tomorrow. If a billionaire bought their club they didn’t boo, they cheered. They only objected when the money dried up.

That’s why it is hard to feel sympathy for Liverpool, whose survival hangs on court cases on both sides of the Atlantic this week. The current owners, Tom Hicks and George Gillett, bought Liverpool in 2007 so they could borrow massive amounts of money against the club. They were not interested in football but wealth. It should have been stopped. Inevitably it wasn’t. Now Liverpool are loaded with millions of pounds of extra debt that no one wants. But neither Hicks and Gillett nor Liverpool were unique in the deal they struck. Leeds, Portsmouth, Newcastle and West Ham have all been tempted down similarly ruinous paths. Even Manchester United are not wholly safe. There but for fortune go many other Premier League clubs too. Fortunes made and lost, the money is now heading elsewhere in Europe, leaving England’s wrecks behind.

If it is Liverpool’s fate to be the Lehman Brothers of the Premier League, then that is hard luck on them. But so be it. Shed no tears. A football club is not a bank. Lives do not depend on its existence, and no amount of anguish in the streets around Anfield can make it so. Governments have no obligations here. No football club is too big to fail, especially when, on the contrary, English football is too big not to fail. The moral hazard on which so much English football has partied for so long has to end somehow. The football authorities, so-called, are unwilling and incapable. If only a collapse will do, then bring it on.

Football is a game. Football is entertainment. Yes, it’s a really good game. Yes, it’s exciting entertainment. Yes, it is hugely enjoyable – or can be – to follow your own team through thick and thin. But that’s all. Football is not more than that. It’s not the reason we exist. It’s not a way of life. It’s not even a religion, except inasmuch as it is a comforting delusion. Football doesn’t prove anything at all about anything. It certainly does not validate the worth of the disturbingly large number of people, still almost all male, who appear to think that it does. Great footballers are nothing more than great footballers.

Liverpool are simply one club among many. Their self-absorbed glamour, their tough, storied past and the iconic splendour of Steven Gerrard should not distract from the club’s collective responsibility. Don’t blame the Texans – at least not just because they are Texans. Liverpool are just another club that got greedy, got careless and, blinded by the allure of quick success, got their priorities wrong. Even a quarter sensible club would have got together with Everton to build a shared stadium on the Mersey years ago. The fans haven’t been betrayed. They have just been blind.

The idea that English football deserves the World Cup can only be the work of an ironist. A tournament whose early rounds were played exclusively in the grounds of bankrupt clubs and which climaxed in the awful, debt-crushed, windswept new Wembley stadium with its bumpy pitch would, perhaps, have a kind of macabre metaphorical attraction. But the sight of David Cameron hosting Sepp Blatter and his fellow international football bigwigs at Downing Street this week in pursuit of the awful 2018 bid made the heart sink. Cameron has a country to run. He shouldn’t follow New Labour down this demeaning route. There are no votes in football.

Get real about English football. It is a god that failed. Stop worshipping it. It is the reflection of the unbalanced, short-termist hedonism of the financial boom era. Bill Shankly was wrong. Football isn’t more important than life or death. It is infinitely less important. Enjoy it and get it back in perspective.

LiverpoolBusinessFootball politicsMartin Kettleguardian.co.uk